Nottingham’s Victoria Centre is to host a Light House Experience designed to boost the mood of shoppers.
The country’s biggest shopping centre group has brought together colour psychologists, light artists and designers to help boost the mood and wellbeing of the nation by creating three glowing ‘light houses’ featuring colour combinations proven to make visitors feel happier, calmer or more energised.
Each light house is free to experience and aims to use the psychological benefits of colour to help improve the wellbeing of visitors as part of intu’s pledge to make its visitors happier.
The Happy, Calm and Energise houses feature different colour effects to evoke three different emotions including happiness when walking into a rainbow, calmness when sitting in a silent soft blue-lit room and an energy boost when walking through a glowing, neon-orange charged room.
People in Nottingham voted blue their favourite colour, with brown being the least favourite.
The Light House Experience launches at intu Victoria Centre on 23 March and is touring 12 different intu shopping centres across the country throughout 2020 including intu Trafford Centre, intu Metrocentre and intu Braehead.
Colour psychologist June McLeod, who led the colour selection, comments: “In my world, colour is the most powerful form of communication. Its psychological impact can make us feel happy or sad, cold or warm, energised or lethargic.
“intu’s Light House Experience is an opportunity for millions of people to feel the powerful influence of colour, and discover how it could hold the key to reducing stress, calming the mind and boosting our mental health.”